The Ultimate Guide to CES Success
Standing out at CES has never been more challenging. You’re surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you’ll invest a lot of time, money, and talent in CES, with no guaranteed returns.
In “Operation CES Success,” you’ll get insider advice from PR veterans at Gregory FCA, a top national PR firm. These strategies have helped tech companies leverage their CES appearance into millions of dollars in funding, new business, and partnerships, and major news stories in CNN, The Wall Street Journal, USA Today, and other tier-one media.
- You’ll learn:
- ✓
How to make this one-week event pay off all year - ✓
What the media is interested in before, during, and after the show - ✓
The 8 questions you should answer before designing a booth - ✓
What events you can’t miss—and those that aren’t worth your time or money - ✓
How to navigate Las Vegas like an insider during the city’s busiest week
Chapters
- 1
Step One – Answer the “Why”s - 2
Planning – Too Early Is Almost Early Enough - 3
How to Plan a Standout PR Campaign - 4
The Big Enchilada – the Booth - 5
The Un-Booth – Alternatives to Booth Exhibits - 6
Las Vegas Survivor Secrets - 7
Go It Alone, or Get Help? - 8
Make the Most of Your Investment
Meet the Authors
Mike Lizun
Mike Lizun is Senior Vice President with Gregory FCA with more than 18 years of experience in public relations, journalism, and communications. He has developed relationships with hundreds of contacts at the top-tier media companies covering technology, consumer, and business beats, including AP, Reuters, The Wall Street Journal, The New York Times, Fortune, TechCrunch, Good Morning America, TODAY Show, USA Today, ABC News, CNN, Forbes, and Fox News. He is an expert at winning national and international coverage for his clients, and is skilled at using social media engagement tactics to promote content.
Matt McLoughlin
Matt McLoughlin is a CES veteran and a Vice President at Gregory FCA. Matt has secured top-tier stories for everything from a single molecule to flexible displays, and all kinds of gadgets, software, and components in between. His extensive network of top-tier contacts work at some of the largest and most influential media outlets in the world, and he has placed clients in stories with TIME Magazine, CNN, CBS Evening News, Associated Press, USA Today, The Wall Street Journal, The New York Times, Bloomberg Businessweek, MSNBC, and The Washington Post. He manages a passionate and experienced team focused on the technology sector.
Alfred Poor, Ph.D.
Alfred Poor is an accomplished speaker and writer. He has written or co-authored more than a dozen books, and thousands of his articles, reviews, and commentary have been published in major magazines, including Businessweek and PC Magazine, and online for FOX News, Verizon, and Hewlett Packard, among others.