Gregory FCA has been and always will be a pioneer and early adopter of tech-enabled public relations, including generative AI. We are proud of our thought leadership in generative AI, our role as an innovator in this realm, and our willingness to use it to benefit our clients. To ensure the originality of generative AI work products, we use anti-plagiarism software to check that no machine-generated content contains plagiarized information. In addition, it is important to understand that the copyright office does not grant copyright protection for machine-generated work. We ask clients to share with us content that requires copyright protection so that we can ensure it is not machine-generated. In addition, we anonymize client information when using AI technology. If clients prefer that we not use generative AI, we are agreeable to that decision with the understanding that it may impact the SOW, pricing, and delivery timelines.