Low-cost. Tax efficient. Transparent. Intraday trading. Liquidity matching the underlying securities. These qualities of ETFs have been trumpeted for years since iShares, State Street and other large issuers helped make ETFs an option for mainstream investors. In the...
The media landscape is constantly evolving and over-crowding makes it difficult to stand out among competitors. While the latest market fluctuations aren’t always front page news, celebrities and pop culture often are, and those news stories are catching—and...
A post on our sister blog, Gregarious, from firm president Greg Matusky, outlined incendiary tech publications; that is, outlets that don’t have the instant name recognition of a mainstream media publication, but still influence the national conversation on a topic,...
So you think you have some newsworthy commentary to add to the never ending media coverage of the financial markets, but you’re not sure how to crack the 24/7 news cycle? The trick to gaining exposure, becoming an important voice, and positioning your firm or people...
Financial services industry firms have a tremendous challenge when it comes to finding their own voice and making sure that voice gets heard. Gail Graham, chief marketing officer at United Capital Financial Advisers – a nationally branded RIA firm that has been a...
