AI continues to pick up new capabilities that support the work of PR, but these systems still have shortcomings and limitations. To get a clearer view of the landscape, Greg Matusky hosted Darryl Sparey, Managing Director and co-founder of Hard Numbers, a U.K.-based...
Editor’s note: Our little newsletter turns one this week! Thanks for following along, whether you’ve been reading since last July or just started subscribing. Hopefully it has provided some insight on how AI is affecting PR and communications. We’re open to change, so...
AI often feels like a mystical black box, shrouded in complex jargon and technical obscurities. The companies that find real value in AI are the ones that strip away the mystique and focus on practical, everyday applications. In a recent episode of The Disruption is...
In today’s fluctuating real estate market, REITs are a hot topic, often portrayed with conflicting headlines. With narratives swinging between “Now is the best time to buy REITs” and “Wall Street hates REITs like it’s 2009,” where...
What You Should Know Big AI vs. small AI While we wait for GPT-5 and other next-generation large language models, tech companies are busy releasing small and medium language models that are faster to train and run. Smaller models often require less training data...