As communications specialists, we know that people consume news differently today than they have historically and that we live in an age when news floods our feeds relentlessly. Sometimes it’s wanted, others not. Sometimes it’s accurate, others not. It’s...
Combined Firm Is Now 6th Largest U.S. Financial Services PR Agency and 36th Overall PHILADELPHIA & BOSTON — May 14, 2024 — Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial...
Headlines You Should Know OpenAI Dropped a New Model. Here’s What it Means for Communicators In an Apple-esque livestream Monday, OpenAI unveiled its newest model, GPT-4o. The “omni” model aims to perform better across all mediums — text, audio, and video — and inch...
Most artists fear AI will render their skills obsolete, devalue their work, and steal their creations to use them as training data. Chad Gerber, a musician with platinum and gold records in multiple genres, has a different mindset when it comes to technology and...
Headlines You Should Know How to Maintain Control and Confidence in the AI Age With the promise of time savings and efficiency, it’s easy to associate AI with automation. The power of AI challenges long-standing workflows and demands a recalibration that makes us...
