AI is transforming how we create content, engage audiences, and even conceptualize entire campaigns. Yet misconceptions still abound, especially around what tasks AI does well. In this conversation for The Disruption Is Now, host Greg Matusky speaks to KX’s...
Headlines You Should Know Google’s Gemini Launch … Could Have Gone Better Google’s chatbot, Bard, had been running on a large language model called LaMDA that was released in 2021. Last week Google released Gemini, a new LLM that now powers Bard and one the company...
The announcement of GPT-4 Turbo and custom GPTs opens a lot of new possibilities for PR. That’s according to Tom Fry, cofounder of Resonance PR and a technologist at heart — he studied engineering and computer science at the University of Cambridge. Tom’s tech...
Headlines You Should Know Where’s the Ethics Line with Generative AI? In a little over a year since ChatGPT burst onto the scene, AI has been used to write a lot of copy. Communications pros have started leveraging it for work, students have gotten an extra hand to...
Dr. Mario Garcia has helped media transition from black and white newspapers to color, adapt their print layout to the internet, and rethink design once again for mobile devices. Now he sees AI as the next big revolution in journalism. Garcia is a professor at...
