Gregory FCA earned a spot among the PR News Online 2024 Agency Elite Top 100 for the third year running. This prestigious list, unveiled on November 27, highlights the top 100 most innovative public relations and communications firms in the industry today. Being named...
Headlines You Should Know OpenAI Announces ‘Preparedness Framework’ to Track and Mitigate AI Risks Forget the Friday at 5 news dump — this is the just-before-you-slam-the-laptop-shut-til-January news dump … right? Considering recent events at OpenAI, it sort of...
AI is transforming how we create content, engage audiences, and even conceptualize entire campaigns. Yet misconceptions still abound, especially around what tasks AI does well. In this conversation for The Disruption Is Now, host Greg Matusky speaks to KX’s...
Headlines You Should Know Google’s Gemini Launch … Could Have Gone Better Google’s chatbot, Bard, had been running on a large language model called LaMDA that was released in 2021. Last week Google released Gemini, a new LLM that now powers Bard and one the company...
The announcement of GPT-4 Turbo and custom GPTs opens a lot of new possibilities for PR. That’s according to Tom Fry, cofounder of Resonance PR and a technologist at heart — he studied engineering and computer science at the University of Cambridge. Tom’s tech...
