The Media Proxy | June 2021

The Media Proxy | June 2021

Welcome to the Media Proxy, your source for data, advice, and insight on how cybersecurity companies can get better results from their PR and marketing. Keep scrolling for: Colonial Pipeline vs SolarWinds — which story got more attention? 3 ways to turn breaking...
How Gregory FCA’s Acquisition of Affect Advances the Talent Game

How Gregory FCA’s Acquisition of Affect Advances the Talent Game

Who would have thunk it? Only a year ago, at the outset of the pandemic, that demand for public relations services would quickly V off the bottom and usher in a new era of unprecedented demand for the storytellers and media relations professionals who can craft and...
The Media Proxy | June 2021

The Media Proxy | March 2021

Welcome to the Media Proxy, your source for data, advice, and insight on how cybersecurity companies can get better results from their PR and marketing. Keep scrolling for: What Tom Spring of Threatpost wants from sources How to use surveys to drive media coverage PR...

Surveys for media coverage: 5 principles for success

PLAY VIDEO Surveys are among the most powerful tools for media coverage, but only if you approach them the right way. There are plenty of surveys that struggle to get coverage, and often it’s because something went wrong in the planning stage. These surveys might...