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How gaming and esports companies can create a lifestyle brand with PR

How gaming and esports companies can create a lifestyle brand with PR

Gaming and esports are billion-dollar industries, earning more revenue than movies and music combined.  But many gaming companies still struggle to earn coverage in major media. That’s a problem, especially for the gaming companies that want to become a true lifestyle...
Green Shoots: Lighthouse Life gets creative with supporting small businesses

Green Shoots: Lighthouse Life gets creative with supporting small businesses

Here at Gregory FCA, we want to help tell the stories of firms and people in the financial services world who are making a difference through innovation and providing solutions in this time of economic uncertainty. To that end, we’ve initiated a video series on our...
How to retool your conference strategy when events are canceled and postponed

How to retool your conference strategy when events are canceled and postponed

Black Hat and Defcon are both still on as of right now, but a number of conferences have been canceled, postponed, or turned into virtual events. ZDNet has a running list of canceled cybersecurity shows. So what are your options for prospecting, networking, and...
Green Shoots: ROBO Global gives investors access to innovative fields

Green Shoots: ROBO Global gives investors access to innovative fields

Here at Gregory FCA, we want to help tell the stories of firms and people in the financial services world who are making a difference through innovation and providing solutions in this time of economic uncertainty. To that end, we’ve initiated a video series on our...
3 product launch PR strategies for gaming companies when live events are canceled

3 product launch PR strategies for gaming companies when live events are canceled

Since you learned E3 was canceled and Gamescom is expected to go digital, you’ve likely been scrambling to replace just about every idea on your marketing calendar for your upcoming launch. It’s obviously hard to replace an event that brings together media,...
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