Marketing to millennials: Does your message have meaning?

Marketing to millennials: Does your message have meaning?

“If companies don’t align with us, they are going to lose,” noted Eileen Ward, vice president at AllianceBernstein, during a recent discussion on socially responsible investing at the Spruce Foundation spring meeting in Philadelphia. Speaking to a group of...
What coronavirus means for cybersecurity PR

What coronavirus means for cybersecurity PR

At RSAC, coronavirus was on everyone’s mind, but it was just one story out of the show. There was also news about election hacking, nation state attacks, and IoT vulnerabilities. Now COVID-19 has eclipsed all other stories. But the media is still looking for helpful...