Why do media pump up Amazon Prime Day? What every CMO should know

Why do media pump up Amazon Prime Day? What every CMO should know

Amazon Prime Day blew up in the media last week. NewsWhip data shows the two-day deal fest generated over 4,400 stories. But what readers might not realize upon first glance, is that these publishers may make money every time a reader clicks a link to a deal and buys...
Picture this: 3 steps to improve your visual marketing

Picture this: 3 steps to improve your visual marketing

Visual storytelling is the name of the game for professional communicators and marketers. That being said, financial services firms generally lag behind their peers in other industries when it comes to successfully incorporating images, graphics, cartoons and...
Previewing In|Vest 2019: Innovations in investing, saving & advice

Previewing In|Vest 2019: Innovations in investing, saving & advice

Members of the Gregory FCA team are excitedly preparing for In|Vest 2019, which has become one of the industry’s largest digital wealth management events. In advance of the conference that will be held July 16-17 in New York City, I sat down with Jimmy Moock, senior...
The Fintech Fix: One on one with Tolerisk Founder Mark Friedenthal

The Fintech Fix: One on one with Tolerisk Founder Mark Friedenthal

In the newest installment of our Fintech Fix video series, we speak with Mark Friedenthal, a financial adviser who transitioned into the fintech world when he founded Tolerisk, a subscription-based software tool that provides fiduciary-caliber investor risk-tolerance...
E3 2019 highlights: Everything we saw, in Tweets

E3 2019 highlights: Everything we saw, in Tweets

We came, we saw, we need to up our sneaker game. Here are some of the highlights of E3 2019, including the companies, booths, and demos that caught our eye. Kicking off E3 Day1. Here we go! #E3 pic.twitter.com/OK1vH1e5to — Mike Lizun is leaving #E3 (@MikeLizun) June...