Launching an ETF in 2019? Rethink your marketing mix

Launching an ETF in 2019? Rethink your marketing mix

More than 300 new ETFs have been launched since Jan. 1, 2018. While the pace of launches in 2019 has slowed compared to what we saw in 2018, the urgency to claim investor mindshare is stronger than ever. The fierce one-two punch of an M&A-fueled consolidation of...
The Fintech Fix: Inside the Orion & Asset-Map collaboration

The Fintech Fix: Inside the Orion & Asset-Map collaboration

In this latest installment of The Fintech Fix, Gregory FCA checks in with Orion’s Head of Partner Integrations Jeff Kliewer and Asset-Map’s Founder H. Adam Holt. The two firms recently integrated, allowing Orion users more fluid access to technology assisting the...
Black Hat USA 2019 preview: 5 topics on reporters’ minds

Black Hat USA 2019 preview: 5 topics on reporters’ minds

If you’re attending Black Hat 2019 and media coverage is one of your goals, it helps to know what will be top of mind for reporters. No matter what research you have to reveal, having a good news hook can be key to coverage. We helped client Sixgill earn coverage...
How the financial services industry is successfully reaching women

How the financial services industry is successfully reaching women

The momentum behind the gender equality and women’s empowerment initiatives has never been greater. At an unprecedented level, industries are now recognizing women’s buying power and professional influence. Financial services marketers are among those strategically...