The branding fallacy: How financial firms get it wrong

The branding fallacy: How financial firms get it wrong

Running a fast-growing PR firm that services clients across the technology, financial services, health care and real estate industries has enabled me to see up close how businesses of different size, scope and target audience approach their marketing efforts....
CES 2019 preview: 5 storylines that could earn you media coverage

CES 2019 preview: 5 storylines that could earn you media coverage

CES 2019 is one of the best media opportunities you’ll have all year. You can gain broad national and international exposure, and it can kickstart momentum that can carry your PR and content plans well into the year. One of the most tried-and-true strategies for media...
5 cybersecurity PR strategies to level up media coverage in 2019

5 cybersecurity PR strategies to level up media coverage in 2019

Have you spent 2018 struggling to get the top-tier media coverage you deserve? Have you tried to create videos, blog posts, or other content but struggled to get any projects off the ground? In case you missed them, here are five resources to help you start 2019 on...
Video: Highlights from day 2 of the MarketCounsel Summit

Video: Highlights from day 2 of the MarketCounsel Summit

​The annual MarketCounsel Summit brings together the best and brightest in the industry, from investment advisers to service providers and leading journalists. Gregory FCA covered every angle of this year’s influential event in Las Vegas, with hot topics ranging from...