Cybersecurity PR efforts carry one big advantage: Cybersecurity makes the news every day. A data breach. A major online service down. A new regulation or threat of a nation-state attack. There’s always a story brewing somewhere in the world of cybersecurity and...
Much like the world of financial services, social media is constantly changing. So what does that mean for your content and distribution strategy? We sat down with Stephen Vujevich, director of digital strategy at Gregory FCA, to talk through some of our favorite...
Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans — 43 million people — now own a smart speaker, and the growth shows no signs of slowing. The latest reports of how households use those smart speakers reveal a...
The exchange-traded fund (ETF) industry has seen an impressive 124 new ETF launches so far this year, and with six months remaining in 2018, the sector’s constant beat of new offerings shows no signs of abating. With new ETFs coming to market daily, how can issuers...
Recently I was writing a press release using a template. If you’ve ever been included in an analyst report or an industry ranking, you likely know the drill: There’s a press release template and you have to use it. These templates are like Mad Libs, except instead of...
