The power of group think and its effect on your marketing strategy

The power of group think and its effect on your marketing strategy

A recent stint on jury duty reminded me of something my parents used to say to me as a child: “If your friends all jumped off a bridge, would you jump too?” While I never thought it would happen to me, a letter recently came in the mail summoning me for jury duty....
Telling your story amid a hectic financial media environment

Telling your story amid a hectic financial media environment

Whether you’re the founder of an upstart ETF issuer or the CMO of a massive RIA firm, today’s increasingly high-volume, fast-paced media environment presents a plethora of credibility-building opportunities to share your story that you cannot afford to ignore. Given...
What every brand can learn from Apple’s iPhone X review strategy

What every brand can learn from Apple’s iPhone X review strategy

When iPhone X first-looks began to appear, it was a little different than usual. Alongside the original iPhone first-gen reviewer Steven Levy, YouTubers were the first to release reviews, a full day earlier than most mainstream publications. Word spread quickly among...