The best tech events to attend

The best tech events to attend

One of the major goals of attending any tech conference is media coverage. If that’s what you’re aiming for in your 2018 event schedule, some tech events are better than others. Here’s our month-by-month guide to the tech shows – from consumer electronics to cyber...
The power of group think and its effect on your marketing strategy

The power of group think and its effect on your marketing strategy

A recent stint on jury duty reminded me of something my parents used to say to me as a child: “If your friends all jumped off a bridge, would you jump too?” While I never thought it would happen to me, a letter recently came in the mail summoning me for jury duty....
Telling your story amid a hectic financial media environment

Telling your story amid a hectic financial media environment

Whether you’re the founder of an upstart ETF issuer or the CMO of a massive RIA firm, today’s increasingly high-volume, fast-paced media environment presents a plethora of credibility-building opportunities to share your story that you cannot afford to ignore. Given...