The evening of Feb. 14 provided several of Gregory FCA’s ETF clients with more to celebrate than just Valentine’s Day at the 2017 Fund Action ETF Innovation Awards in New York City. At the event, we were excited to see four of our clients take home a range of awards,...
Whether you favor romantic dinners for two or a heart-shaped box of chocolates, Valentine’s Day is all about expressing gratitude and appreciation for the special people in your life. In this spirit, we couldn’t think of a better time to show some love to a few of our...
Dear Adviser, I’ve spent my whole life as a millennial, or at least as long as the generational classification has existed, but you haven’t seemed to notice. Your ads and your marketing materials prove you don’t understand me. My financial decisions don’t make sense...
In our last influencer marketing post we highlighted how important presentation can be when engaging and building a relationship with the new media. Just like consumers peruse products on a shelf, influencers are sizing up your company — how your brand...
When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your story, whether it’s a press release announcing your new product, a thought-leadership blog post, or a contributed article for Forbes. And while there are...
