5 year-end consumer tech PR to-dos

5 year-end consumer tech PR to-dos

Thanksgiving is next week.  Holiday gift guides are arriving by the dozen. CES is 50 short days away. Don’t panic. It’s a big time of year for consumer technology companies, and not just because of the upcoming holiday shopping season. You have a lot to take care of...
Interview of the week: Simplifying complex cybersecurity events

Interview of the week: Simplifying complex cybersecurity events

Investors watching the evening news have mostly gone blind to the qualities of a “good interview.” But when someone bombs on live TV, it is overwhelmingly apparent, even to the untrained eye. This is partly why we at Gregory FCA place a heavy emphasis on media...
How to humanize an RIA’s brand without breaking the bank

How to humanize an RIA’s brand without breaking the bank

In a world of one-person shops and billion-dollar asset managers, some midsized RIAs struggle with an identity crisis when it comes to connecting with potential clients. It’s no secret that financial services firms in general have had a difficult time relating to...
Understanding PR’s effectiveness for RIAs

Understanding PR’s effectiveness for RIAs

As one of the nation’s top financial PR firms, we are keenly aware of our clients’ interest in monitoring their campaigns and measuring the return on investment. It’s for this reason we work with our clients to determine the objectives of a particular project or...
CES strategies you should never try

CES strategies you should never try

Too many companies sabotage their chances of CES success before they ever arrive at the show. Even if you have a standout new gadget or your company is growing wildly, even if you’ve invested thousands of dollars in your CES appearance or you’re bringing your A team,...