3 ways to manage a PR crisis

3 ways to manage a PR crisis

No matter how airtight your day-to-day communications strategy may be, there’s always the potential for a disaster to hit and thrust your company into the spotlight for all the wrong reasons. An employee could go rogue, as Korean Air can attest, a technical glitch...
Nailing your ETF launch: How to make a splash in a sea of competition

Nailing your ETF launch: How to make a splash in a sea of competition

What makes for a successful ETF launch? If the panel I recently moderated at the annual Global Indexing and ETFs conference – and my own professional experience – is any indication, there’s no simple answer to this question. Considering Gregory FCA is a top 5 PR firm...
Q&A with a behavioral finance expert

Q&A with a behavioral finance expert

​I had the privilege of meeting New York Times bestselling author Dr. Daniel Crosby at FinCon in 2014. During his keynote address at the conference, he spoke about the intersection of finance and behavioral psychology. As anyone in the financial industry knows,...