A compelling video, an existing base of supporters, and a great product are all key to a successful crowdfunding campaign. But to amplify your reach, you need media coverage. As entrepreneurs, makers, and even established companies use crowdfunding to bring new...
“The times they are a-changin’.” Bob Dylan first crooned these lyrics in his 1964 title track to acknowledge a mass cry for social reform. Listen closely now, and you’ll hear echoes of the song’s core message underscoring some of today’s most newsworthy issues: the...
Earlier this spring ahead of the NCAA March Madness tournament, college basketball fans waited to learn the fate of their favorite team. Would they make the tournament? Where would they be seeded? Where would they play their first game? A poll of these fans sought to...
Influencer marketing. If you work in communications, you’re bound to have heard the phrase. When seemingly anyone can become Instagram famous, tapping social media influencers has quickly become a check list item for brands looking to reach new eyes and minds. And...
The financial services team at Gregory FCA is gearing up for its fourth trip to the Expert Series ETP Forum in New York on April 6. As a top 10 financial services PR firm and the industry leader in PR, marketing and media relations for ETF issuers, we get excited...
