While the public relations industry debates whether AI is friend or foe, Gregory FCA has built the most advanced AI-enabled PR firm in the world. The award-winning strategy: Build industry-first tools, amplify the productivity of every employee, achieve more for...
In the world of crisis communications, a reputation takes years to build and just moments to destroy. For businesses, enterprise value is intrinsically tied to reputation, and the speed and effectiveness of a response during a crisis can make or break that value. Yet,...
Juneteenth marks a turning point in American history. On June 19, 1865, more than two years after the Emancipation Proclamation was issued, Union troops arrived in Galveston, Texas, and delivered the news of freedom to one of the last large communities of enslaved...
One of the world’s first public relations agencies to become AI-enabled has completed a study of the impact of generative AI technologies on productivity. Gregory FCA, the 36th largest PR firm in the U.S., has discovered that the safe and effective deployment of...
When I got started in the agency business in early 2002, one of my first on-the-job learning opportunities came from the factory store for Tasty Baking Co., the manufacturer of one of Philadelphia’s most iconic foods and a former investor relations client of Gregory...
Combined Firm Is Now 6th Largest U.S. Financial Services PR Agency and 36th Overall PHILADELPHIA & BOSTON — May 14, 2024 — Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial...
