Taking a look back at FinCon 2019

Taking a look back at FinCon 2019

Last week, more than 2,500 bloggers, podcasters, reporters and personal finance enthusiasts from across the world descended on Washington, D.C., to attend the ninth annual FinCon, which bills itself as the world’s largest financial content expo. The tagline for this...
5 ways for financial firms to capture regional media coverage

5 ways for financial firms to capture regional media coverage

You may think your financial services story has no place on local television. Maybe you’ve tried pitching local stations, only to get rejected or receive no response at all. This is a frustrating process, but knowing how and when to pitch your story can make all the...
Picture this: 3 steps to improve your visual marketing

Picture this: 3 steps to improve your visual marketing

Visual storytelling is the name of the game for professional communicators and marketers. That being said, financial services firms generally lag behind their peers in other industries when it comes to successfully incorporating images, graphics, cartoons and...
Work smarter, not harder: The beauty of repurposing content

Work smarter, not harder: The beauty of repurposing content

As you consider some ways to implement “spring cleaning” into your firm’s marketing communications program, you might zero in on how to get the most mileage out of the content you generate. There are many tried-and-true tactics that marketers can use to stretch the...
The Fintech Fix: Inside the Orion & Asset-Map collaboration

The Fintech Fix: Inside the Orion & Asset-Map collaboration

In this latest installment of The Fintech Fix, Gregory FCA checks in with Orion’s Head of Partner Integrations Jeff Kliewer and Asset-Map’s Founder H. Adam Holt. The two firms recently integrated, allowing Orion users more fluid access to technology assisting the...