The momentum behind the gender equality and women’s empowerment initiatives has never been greater. At an unprecedented level, industries are now recognizing women’s buying power and professional influence. Financial services marketers are among those strategically...
You are likely familiar with LinkedIn as a professional networking tool. However, the platform provides so many additional benefits and your financial services firm can’t afford to miss out on them. In this exclusive video from Gregory FCA, I share some tips and...
When a new RIA or wealth management firm debuts, its reputation and image are often staked to the founder or founding partners. For firms looking to grow, creating a defined spokesperson strategy that includes a wider group of thought leaders can galvanize a change in...
Sitting in the hot seat for a podcast or radio interview can be intimidating. We get it! But if you deliver an all-star performance, it will make you look good in front of your industry peers, family and friends, while also increasing the odds that producers and hosts...
Running a fast-growing PR firm that services clients across the technology, financial services, health care and real estate industries has enabled me to see up close how businesses of different size, scope and target audience approach their marketing efforts....
In today’s video-centric world, how you appear on camera is essential to your impact. “Everybody thinks they’re going to be great,” relates media consultant Paula Rizzo, a former Fox News producer. But the reality can prove to be far different when the cameras come...
