The Ultimate Guide to CES Success
Standing out at CES has never been more challenging. You’re surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you’ll invest a lot of time, money, and talent in CES, with no guaranteed returns.
In “Operation CES Success,” you’ll get insider advice from PR veterans at Gregory FCA, a top national PR firm. These strategies have helped tech companies leverage their CES appearance into millions of dollars in funding, new business, and partnerships, and major news stories in CNN, The Wall Street Journal, USA Today, and other tier-one media.
- You’ll learn:
How to make this one-week event pay off all year
What the media is interested in before, during, and after the show
The 8 questions you should answer before designing a booth
What events you can’t miss—and those that aren’t worth your time or money
How to navigate Las Vegas like an insider during the city’s busiest week
Step One – Answer the “Why”s
Planning – Too Early Is Almost Early Enough
How to Plan a Standout PR Campaign
The Big Enchilada – the Booth
The Un-Booth – Alternatives to Booth Exhibits
Las Vegas Survivor Secrets
Go It Alone, or Get Help?
Make the Most of Your Investment