In today’s age of social distancing caused by the coronavirus, communications have shifted almost entirely online. Networking events have been replaced with webinars, client meetings have shifted to video calls and people are flocking to social media and other digital outlets more than ever before to inform their decisions.
In the “new normal,” digital content is king. To help ensure you have a sound plan in place for generating, distributing and marketing your content, I sat down with Joe Anthony, president of Gregory FCA, to discuss some of the biggest content mistakes we’ve seen financial services firms make over the years (and how to avoid them).
Watch the video below to learn how to make your digital content stand out for all the right reasons, as well as how to better align your content marketing strategy with the unique needs of your clients and customers in today’s unprecedented environment.