Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know!
What You Should Know
How to Use Your Agent
Last week, OpenAI rolled out a long-awaited capability: ChatGPT Agent. It’s a new mode that gives AI the power to take action on your behalf, like browsing sites, clicking buttons, running code, and filling out forms. Agent blends the hands-on utility of the Operator tool that launched for Pro accounts in January with the chops of Deep Research.
OpenAI is still rolling ChatGPT Agent out to Pro, Plus, and Team users. It aims to complete the rollout to Enterprise and Edu users by the end of the month.
The setup is simple: Describe what you want done, and Agent executes it in a controlled virtual environment. You can watch as it gathers research, organizes media coverage, pulls stats from PDFs, or builds decks and spreadsheets. For communicators, that means offloading time-consuming tasks like list building, award entry prep, and content sourcing so you can focus more on strategy.
However, this is not set-it-and-forget-it automation. If you choose to connect Agent to tools like Gmail or Google Drive, it can access — and act on — potentially sensitive information. Be cautious about sharing login credentials or granting broad permissions. It’s smart to review your organization’s AI policy before experimenting and smarter still to update that policy regularly as these tools grow more capable and reach deeper into workflows.
Elsewhere …
- PODCAST: Personalized Communication Is Broken and AI Is the Fix
- Netflix Starts Using GenAI in Its Shows and Films
- Pennsylvania Leads in AI Growth, Training, and Tech Deals
- Google and OpenAI Are Vying for Top AI Mathlete
- PR Pros Face New Wave of AI Phishing Attacks From Fake Journalists
- Using AI Right Now: A Quick Guide
Dueling tools for better results
What’s happening: The quality of the results you get from AI tools depends on the quality of your prompt and the model you’re prompting. Sometimes, if you’re brainstorming, looking for feedback, or even creating content, it can be helpful to have a second — or third, or fourth — opinion.
Try this: Develop a prompt with clear direction and plenty of context, and then copy and paste it into multiple models and tools. You should see a range of outputs that can give you more ideas to work with.
This can be particularly helpful in deep research tasks. Sure, one report is good, but if you set Claude, ChatGPT, and Gemini all out to research a topic, you can combine the best parts of all three findings.
Quote of the Week
“As technology evolves, the required resources, infrastructure, and regulatory conditions need to change too. That’s why we are releasing a set of policy recommendations to support building the necessary domestic infrastructure to train the world’s most capable AI models in the U.S. and support the broad deployment of AI across sectors.”
— A blog post by Anthropic about its new report: “Build AI in America”
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