Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know!
What You Should Know
What They’re Saying About AI at Cannes Lions
At the Cannes Lions International Festival of Creativity, AI has moved from buzzword to benchmark. Industry leaders know that hype or talking about AI’s potential won’t move the needle anymore — they’re showcasing real-world applications in advertising and communications.
Among the product and partner launches from the French Riviera are Reddit’s “Community Intelligence” ad tools that draw insights from more than 22 billion posts and comments; Adobe LLM Optimizer, an enterprise application that purports to give brands visibility into how they appear on AI platforms; and a deal between SiriusXM and Narrativ to scale AI-generated audio ads while compensating the voice actors for their performances in training the AI tool.
“Brands are no longer asking if they should use AI, but how to deploy it effectively and at scale,” Winston Binch, Chief Brand and Experience Officer at GALE, told Adweek.
Creatives are shifting from experimentation to execution. The push for more tangible, scalable uses of AI is starting to reshape content strategy, production, and distribution — and with market-ready products finally in play, the future of brand communications is coming into focus.
Elsewhere …
- PODCAST: Why Smart Homes Still Feel Dumb and What AI Can Do About It
- ChatGPT Search Gets an Upgrade
- OpenAI Wins $200 Million US Defense Contract
- Gallup Poll: AI Use at Work Has Nearly Doubled in Two Years
- OpenAI Releases o3-pro, a Souped-up Version of Its o3 AI Reasoning Model
How to download your canvas
What’s happening: OpenAI updated its canvas feature Thursday to include the ability to download documents. It gives users more options for exporting the text, and it could encourage them to stay on the platform to do their editing instead of switching straight to a word processor.
Why you’d do this: The end game when producing content is to get a draft in a document, and now canvas can do that, too. Of course, the real draw of canvas is using ChatGPT to edit its initial output into a more solid draft.
Here’s more on how to use canvas, but the TL;DR version is that it can suggest edits, change the reading level, adjust the length, and make grammar and clarity suggestions. If for some reason you want to flood your copy with emojis, it can do that, too.
How to use it: When you’re in canvas mode, there’s a new button at the top, third in from the right. Once you click that download icon, you can select if you want your canvas as a PDF or Microsoft Word document. Fair warning, if you choose a PDF, it will include a ChatGPT logo at the top.
Quote of the Week
“I used to feel like a crazy early adopter for using AI all the time, but now I feel as if I am actually closer to the median of the people I know, in terms of my daily usage.”
— Kevin Roose, Technology Columnist for The New York Times and Co-Host of the “Hard Fork” podcast, in a recent episode of the pod
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