AI is reworking the compliance process for marketers in financial services. Instead of the usual back and forth edits with the compliance team once content is complete, marketers can have AI whispering compliance tips in their ear as they’re drafting.
That’s exactly what Saifr.ai does. A Fidelity Labs company that can be described as spell check for compliance, Saifr.ai adds new efficiencies to content creation. Saifr.ai CEO and Co-founder Vall Herard joins Greg Matusky on The Disruption Is Now to talk through the friction points in the traditional compliance review process and how AI saves time for both marketers and compliance officers.
It’s also yet another example of AI as an assistant, adding to a process that still very much needs humans in the loop.
Watch now:
AI can speed the compliance review process with real-time suggestions
AI tools like Saifr.ai represent a significant leap forward for regulated industries. By scanning content as it’s created and suggesting real-time compliance adjustments or disclosures, these tools act as a vigilant assistant for content creators. Making changes in the drafting process cuts down on any time-consuming exchanges between creators and compliance teams, streamlining the path from idea to publication.
AI makes sure compliance is not an afterthought but an integrated part of the creative process and fortifies a firm’s compliance framework, protecting both the firm’s and investors’ interests while upholding the highest standards of integrity and regulatory compliance.
Human creators are still essential — and now more efficient
So many applications of AI confirm that the technology is not a replacement for human creativity but a powerful enhancer instead.
By automating and overseeing the complex, cumbersome details of compliance, AI enables marketers and content creators to devote their energies to what they do best — craft compelling, strategic content.
Combining human creativity with AI’s meticulousness can help marketers keep up with the continued growth in demand for content.
AI helps with a broad range of compliance checks
Saifr.ai recently acquired GOST to expand its capabilities, and the new offering shows the wide range of areas AI can cover in compliance monitoring.
From content to operational aspects like KYC, AML, and adverse media screening, AI can serve as a holistic compliance safeguard across the full spectrum of regulatory requirements — with humans to check their work, of course.
Key takeaways:
● Helping compliance keep up with growing demand for content (1:46)
● AI acting as a compliance spell check (2:17)
● Automatic disclosure suggestions while you draft (3:30)
● AI as an assistant sitting on your shoulder making recommendations (5:01)
● Novel uses of AI in compliance, from KYC to adverse media (8:30)
● Sniffing out adverse media with AI (11:42)
● What’s next for Saifr.ai (13:35)
● The importance of responsible AI (20:00)
