Generative AI tools for creating video, music, and 3D images could democratize creativity like never before.

Tim Simmons, creator of Theoretically Media, has been chronicling generative AI advances in his YouTube videos, showing how they’re giving individual creators the ability to create Hollywood-level productions without massive teams or costs.

He joins The Disruption Is Now to talk with host Greg Matusky about the current landscape of generative AI tools, what’s coming next, and how they’re all shifting what’s possible, allowing more people to creatively express themselves. Beyond the tools themselves, it’s the open sharing and collaboration among creators about how to apply these tools that’s driving everyone’s work forward.

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Key takeaways: 

AI empowers solo creators

Producing top-level videos, music, or visual effects used to require large teams with specialized skills and access to expensive equipment and software. Now, generative AI is giving individual creators and small teams the same capabilities as major studios.

Tim sees generative AI models as a team of “eager interns” that you need to train but can help creators take on ambitious projects and reach a level of quality with their writing, editing, visual effects, and other elements that previously would have been impossible. .

Sharing and collaboration spread knowledge of AI tools

Independent creators and artists are openly sharing their generative AI experiments with each other, committed to advancing techniques, insights, and use cases as a community.

There’s a sense of excitement about collectively pushing the boundaries of what’s possible with generative AI, and this bottom-up dynamic could influence how generative AI tools and creative practices evolve, at least before there’s more corporate influence that standardizes workflows.

AI images and models are getting really good really fast

While current text-to-video capabilities can produce crude and distorted results, the underlying technology is quickly advancing, as we saw with the videos produced by OpenAI’s Sora.

Coming advances will allow creators to generate photorealistic 3D models, environments, and characters, then manipulate camera angles, lighting, and more. Tim predicts  we could soon see these types of virtual photography and 3D rendering capabilities become available, expanding the possibilities for AI-assisted filmmaking, animation, and immersive content creation.

Generative AI music is poised for a major leap

Generative AI has already made impressive strides in creating original music from text prompts, but Tim believes we’re on the cusp of a major leap forward in the quality and sophistication of generative music models. Along with better text-to-video, capable generative music tools could round out creators’ AI toolbox.

Key moments:

● Tim’s journey from Hollywood to creator (1:52)
● How Tim views AI (6:25)
● Lucasfilm in your garage (16:11)
● We’re still in the early days of AI video (17:51)
● How Hollywood can integrate AI into its workflow (19:42)
● One of the big misconceptions about AI video (21:08)
● AI as your 24/7 therapist (29:18)
● AI trends Tim is watching (32:30)