Office productivity tools can decrease IQ by 15-20% — an effect that has a half life of 6-8 hours and doesn’t fully resolve for 20 hours. They require you to use part of your brain that involves spatial reasoning and therefore carry a high cognitive load. AI, on the other hand, especially conversational AI, allows workers to be more cognitively present, with big implications for the future of work.
Brian Dunn, Founder and CEO of Rogatio AI, and Greg Matusky discuss how AI is reshaping their industries in the latest episode of The Disruption Is Now. Dunn emphasizes the importance of asking the right questions to drive effective solutions, while Matusky shares how AI is revolutionizing content creation and communications training.
What’s clear is that in both consulting and PR, we’re already seeing the effects of what Brian predicts is the fifth industrial revolution, marked by an advancement in human cognition.
Rogatio’s AI personas enhance client interactions and carry cognitive benefits over traditional tools. The democratization of high-level consulting through AI is another example. What’s clear from the conversation is that those who take the time to learn and embrace the new tools will have a disruptive advantage over those who don’t.
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Key takeaways
Questions are more important than answers in consulting
Society’s rush for answers often leads to shallow solutions. Brian underscores the importance of asking the right questions, especially in consulting.
Whether innovating or disrupting existing processes, the risk of being wrong is high. Asking insightful questions ensures a deeper understanding and leads to more effective solutions.
Traditional tools hurt cognition, but AI enhances it
Brian references a study showing traditional productivity tools can decrease IQ by 15-20% due to the cognitive load they impose, which takes 20 hours to fully recover from.
In contrast, generative AI reduces this load by interacting with users on their terms, enhancing productivity and creativity. AI’s ability to simplify and streamline tasks allows for greater focus on high-level thinking and innovation.
That’s why Rogatio AI employs AI personas to create a more engaging and human-like experience. These personas participate in complex, lengthy discussions, helping clients make better decisions. This immersive approach helps suspend disbelief and fosters a deeper, more productive interaction.
AI democratizes high-level consulting
With AI, smaller firms and individual consultants can now offer high-value services that were once the domain of large firms. This democratization enables a wider range of businesses to access expert insights and fresh solutions, making high-level consulting more accessible and affordable.
Key moments
- Importance of asking the right questions in problem-solving (2:13)
- Impact of generative AI on consulting and PR (05:14)
- The cognitive impact of traditional productivity tools (7:15)
- How AI personas enhance client interactions (8:57)
- The process of working with AI personas (12:14)
- Diverse uses of AI in consulting projects (15:26)
- Democratization of high-level consulting through AI (17:26)
- How AI caters to individual work preferences (20:46)
- The advent of the fifth industrial revolution (23:23)
- Overcoming the challenge of change management (27:21)
