The first big RIA conference of the year is just around the corner, with TD Ameritrade’s highly anticipated National LINC 2020 occurring Jan. 29-31 in Orlando. Who wouldn’t want to go to Florida during the winter months to hear about the changes expected in the RIA industry? I sat down with my Gregory FCA colleague Jen Diehl to discuss the industry shake-up we’re all expecting to hear more about: Charles Schwab’s headline-making acquisition of TD Ameritrade late last year. Check out the preview video below that details what we’re looking forward to at the conference, as well as how advisers can both connect with media members at the event and stay engaged with them throughout the year.

We’ll both be on the ground at National LINC 2020 with our colleagues Joe Anthony and Marissa Ross, so be sure to visit us at booth #103 to learn more about Gregory FCA and how to leverage a media relations and marketing strategy to elevate your firm. You can follow along for live updates throughout the conference on Twitter at @HaleySRosa@WhtstheDiehlio@MarissaRossPR and @JoeAnthony!