Creativity has long been considered the last bastion of human superiority over machines. Some consider artificial intelligence (AI) a threat to that human skill, but it can actually be a thought partner instead of a replacement.
This episode of The Disruption Is Now challenges our fundamental understanding of the creative process and re-evaluates AI’s role in it. Host Greg Matusky is joined by Lori Mazor, CEO of Synthetivity and author of “TEMPERATURE: Creativity in the Age of AI.”
Mazor introduces the concept of “temperature” in creativity, drawing unexpected parallels between AI models and human cognition. The conversation challenges the myth of the “creative type,” suggesting that creativity is far more teachable — and accessible — than previously thought.
Listen in for a fresh perspective on integrating AI into creative workflows, promising to reshape how we approach innovation and problem-solving in the digital age.
Watch now:
Key takeaways
AI aids creativity
The discussion challenges the notion that AI is purely predictive and not creative. Mazor argues that creativity often stems from observing and recombining existing ideas rather than creating something entirely new, so it can also be machine-generated.
Overcoming resistance to AI
The conversation touches on the fear and resistance some people, especially artists, have toward AI. Mazor emphasizes the importance of viewing AI as a collaborative tool rather than a threat, and suggests that working with AI can actually enhance learning and understanding of subject matter.
‘Temperature’ in AI and human creativity
Mazor explains the concept of “temperature” in AI models and draws parallels to human creativity. In AI, temperature controls randomness in outputs. She extends this concept to human creativity, proposing that people operate at different points on a temperature spectrum when approaching creative tasks.
Key moments:
● How Mazor started working with AI (1:40)
● Digging into how creativity works (4:45)
● Why artists are hesitant to work with AI (8:05)
● Different ways of working with AI (13:40)
● Exploring the notion of “temperature” (15:00)
● Mazor’s quiz on creativity says Matusky is an “explorer” (17:55)
● How a law firm wanted the creative juices of AI (21:35)
