In this episode of PlotLines, we’re joined by Sarah Gudeman, Principal at BranchPattern, for a deep and practical conversation about how commercial real estate can lead the way on sustainability, without sacrificing performance or profitability.
With a dual background in mechanical engineering and environmental science, Sarah brings both technical precision and a human-centered approach to sustainable design. Throughout the episode, she unpacks how data, benchmarking, and integrated design strategies can help real estate owners and developers meet goals while also creating better, healthier spaces for people.
The conversation covers key market drivers like electrification, evolving building codes, carbon accounting, and decarbonization timelines—and also dives into what’s holding the industry back. Sarah explains why early collaboration between engineers, architects, and owners is critical, how certifications like WELL and LEED are evolving, and why performance sometimes falls short of design intent.
As the industry faces shifting regulations, investor expectations, and climate realities, Sarah encourages real estate professionals to focus on progress over perfection. It’s not just about green checkboxes—it’s about aligning design decisions with long-term value, occupant well-being, and environmental impact.
Tune in to hear why Sarah would rewrite the headline as: “Sustainability is not a destination, it’s a direction. It’s a process, and that’s okay.”
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