As the Trump administration takes office, ETF issuers face an environment marked by both uncertainty and opportunity.

Although many questions remain about which legislative measures will actually materialize, early signs suggest the ETF industry is poised to benefit from several promising tailwinds. The Trump administration’s focus on deregulation will likely pave the way for a proliferation of more complex and innovative financial products. Reduced oversight could streamline the approval process for ETFs, enabling issuers to launch new and sophisticated strategies, such as leveraged products, sector-specific funds, or thematic ETFs.

With a pro-crypto stance and leadership changes at the SEC, the Trump administration hopes to create a favorable environment for crypto-related ETFs. Since former SEC Chair Gary Gensler left office on Friday, more than 30 crypto ETF filings have been submitted, ranging from Solana futures ETFs to XRP-related products. This trend is expected to accelerate as regulatory clarity improves, opening the floodgates for mainstream crypto adoption in ETFs.

Trump’s policy agenda is poised to create tailwinds for several sectors, including energy, manufacturing, and infrastructure. Increased U.S. energy production, tariffs, and investments in domestic manufacturing, as well as potential infrastructure spending, create significant opportunities for ETFs targeting these themes.

Here’s how ETF issuers can employ three key tactics to thrive.

Always-On Media Relations