AI is rewriting the rules in just about every industry. Nowhere was this more apparent than at Ai4 in Las Vegas, where Greg Matusky, host of The Disruption Is Now Podcast, talked to some of the entrepreneurs, researchers, and other experts to ask them what’s happening right now and what’s next.
This episode builds on the previous dispatch from Ai4, with new experts and industries:
- Manoj Saxena, Founder and CEO of Trustwise and the Responsible Artificial Intelligence Institute, believes we’re at the beginning of a 25-year wave of AI-driven enterprise growth, bigger than the internet boom.
- Dr. Harvey Castro, an ER physician and AI enthusiast, is using AI to predict medical outcomes and enhance professionals’ care.
- Scott Gerard, Ph.D., Founder & Chief AI Office at Knowledge Reactor Artificial Intelligence Consulting, an expert in artificial intelligence of things (AIOT) describes novel industrial applications for AI.
- Rony Ohayon, CEO of cybersecurity firm DeepKeep, explains how AI is introducing new cybersecurity threats and what businesses can do about it.
- Manick Bhan, CEO, CTO & Founder at Search Atlas, discusses how AI is rewriting the rules of search, forcing brands to rethink their SEO strategies.
This episode offers a glimpse into how AI is already reshaping entire industries and what still lies ahead.
Watch now:
Key takeaways
AI is driving the next wave of enterprise growth
Manoj Saxena sees AI as the biggest shift in enterprise spending since the internet boom, predicting it will dominate business investments for the next 25 years.
He argues that companies must anticipate four major challenges: skill gaps, unique AI behaviors like hallucinations and data leakage, regulatory compliance, and cost optimization. Understanding these factors is crucial for businesses aiming to leverage AI effectively.
AI is evolving from text to action
AI is moving from processing information to performing tasks. Saxena explains that soon, marketers could use AI to generate custom PR plans, create content, and analyze competitor messaging, all through simple text prompts. This shift will significantly enhance productivity and creativity in marketing efforts.
AI enhances healthcare without replacing professionals
Dr. Harvey Castro has developed an AI-powered device to predict patient falls and created an avatar to educate others about AI in medicine. His approach demonstrates the potential of AI to enhance human capability rather than replace it, a lesson applicable across industries.
He compares AI to the synthesizer’s impact on music, arguing that just as the synthesizer amplified a musician’s ability to create, AI will open up new levels of creativity and productivity for healthcare professionals.
AI automates asset management
Scott Gerard explains that by using predictive AI to monitor power transformers and other critical infrastructure, businesses can detect anomalies and prevent failures in real time, reducing the need for costly manual checks and improving operational efficiency.
AI poses new cybersecurity threats
Rony Ohayon warns of new AI-specific cybersecurity threats, such as poisoned models and data leaks. New AI-based security threats will lead to an ongoing arms race between attackers and protectors.
Which means traditional cybersecurity measures aren’t enough. Businesses must invest in specialized AI-focused solutions that can adapt to the latest vulnerabilities and attacks.
AI is changing the rules of SEO
Manick Bahn notes that AI is changing search behavior and forcing brands to rethink their search strategies. Traditional SEO isn’t enough anymore.
Marketers need to make sure their brands are visible across news outlets, social platforms, and AI-driven search engines. One strategy that Bahn’s company is pioneering is dynamic press releases, where each press release is slightly altered to avoid duplicate content penalties from search engines. The goal is to ensure better visibility in an AI-driven search environment.
Key moments
- How AI could be bigger than the internet (1:15)
- Two stages companies are going through with AI (1:57)
- The shift from text to intelligence to text to action (7:00)
- The 3×2 matrix for responsible AI (12:36)
- The problem of optimization (13:53)
- AI’s benefits in healthcare (20:57)
- Where AI in healthcare is headed (26:52)
- Examples of AI applications for industry (30:35)
- AI for easier data access (35:14)
- The rise of AI-specific cybersecurity threats (38:56)
- Four pillars of using AI to inoculate the enterprise against cyberattacks (42:12)
- The future of AI in security (45:19)
- How AI is upending search and SEO (51:36)
- Why Search Atlas acquired a press release distribution company (55:33)
- Tools for improving SEO (1:01:34)
