Here at Gregory FCA, we want to help tell the stories of firms and people in the financial services world who are making a difference through innovation and providing solutions in this time of economic uncertainty. To that end, we’ve initiated a video series on our Financial Services Marketing Blog called “Green Shoots,” which captures the first-person perspective of business leaders with good things to share about how to make the most of a difficult situation.

In the latest installment, we sat down with Will Rhind, the founder and CEO of GraniteShares, to hear how his firm transitioned from an ETF startup three years ago to a $1 billion business — in the midst of a global pandemic, no less. Will shared how GraniteShares prevailed despite the circumstances, as well as how his firm’s unique ETF offering has provided refuge for investors during these challenging economic times.

Check out our full conversation below!