A compelling video, an existing base of supporters, and a great product are all key to a successful crowdfunding campaign. But to amplify your reach, you need media coverage.
As entrepreneurs, makers, and even established companies use crowdfunding to bring new products to market, PR and marketing can help boost the campaign launch, drive more consistent support, and push funding beyond the goal line.
Of course a number of other elements must be in place before the media gets involved. To decode what the best campaigns do right, we met up with John Vaskis, Senior Director of Hardware at Indiegogo at his New York office. Here’s what he told us.
HOW TO AMPLIFY A CAMPAIGN WITH PUBLIC RELATIONS
HOW TO TURN A U-SHAPED CAMPAIGN INTO A W
WHY A PRODUCT IS BETTER THAN AN IDEA