In the world of crisis communications, a reputation takes years to build and just moments to destroy. For businesses, enterprise value is intrinsically tied to reputation, and the speed and effectiveness of a response during a crisis can make or break that value. Yet, despite spending tens of thousands of dollars on crisis manuals, many organizations find themselves scrambling for content when disaster strikes. These manuals—often too textbook and cumbersome—are hardly ever user-friendly or practical in the heat of the moment.
That’s exactly why we created CrisisCalm.
At Gregory FCA, we’ve spent over 35 years helping businesses navigate high-stakes situations, and we’ve seen firsthand the challenges that communicators face when time is of the essence. During a crisis, the last thing you want is to be bogged down by outdated and unwieldy communication protocols that were never designed for the urgency of modern media cycles. Companies need solutions that empower them to act swiftly, precisely, and authentically without losing control over their messaging.
CrisisCalm was built to address this very need. We recognized that when a crisis hits, companies need to be ready to act, not waste precious time debating every word. Our AI-powered platform was developed to eliminate the frustration of hunting through thick manuals or starting from scratch to create messaging in the middle of a media storm. Instead, CrisisCalm allows businesses to generate customized, company-specific communications on demand, ensuring that every message is on-brand, consistent, and aligned with their values.
This platform is designed to give communicators a seat at the table from the moment a crisis begins. Rather than scrambling to build content from the ground up, CrisisCalm instantly generates press releases, social media posts, internal communications, and stakeholder updates, allowing teams to focus on what really matters: corrective action and protecting their reputation.
In today’s fast-paced digital age, where news spreads faster than ever, speed, transparency, and accuracy are non-negotiable. That’s why CrisisCalm is more than just a tool—it’s a strategic advantage. It helps businesses stay ahead of the curve, react with confidence and keep their brand’s reputation intact with a crisis communication plan that is always ready, always relevant, and always just a click away.
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