As communications specialists, we know that people consume news differently today than they have historically and that we live in an age when news floods our feeds relentlessly. Sometimes it’s wanted, others not. Sometimes it’s accurate, others not. It’s increasingly challenging to sift through conflicting narratives and identify which headlines reflect reality. This complexity is particularly pronounced in the real estate sector, where differing opinions often cloud the true state of the market.
Introducing PlotLines – a first-of-its-kind podcast that breaks down the stories driving headlines in real estate today. We’re your co-hosts, Heather Crowell, Executive Vice President of Investor Relations at Gregory FCA, and Britni Ackrivo, Senior Vice President of Gregory FCA’s award-winning Real Estate Vertical. We bring over 30 years of combined experience in real estate marketing and communications to the microphone.
“PlotLines is carving out a unique space in the industry. While many real estate podcasts focus on market analysis or investment advice, PlotLines dives right into the narratives that drive real estate sentiment and decisions,” said Greg Matusky, CEO of Gregory FCA. “By bringing together leading voices from across the industry—those who shape the market dynamics themselves—we’re not just discussing trends, we’re dissecting the stories behind them. These industry leaders have been at the forefront, embracing changes and challenges in real estate. Now, their experiences and insights will serve as a vital resource, enriching the understanding and strategies of professionals across the sector.”
We look forward to engaging with a variety of guests, ranging from developers and REIT CEOs to innovative entrepreneurs and market analysts, to challenge, confirm, or debunk current real estate sentiment across asset classes. Whether dissecting the impact of economic shifts on housing demand or exploring the future of commercial spaces in a post-pandemic world, PlotLines’ candid, casual discussions aim to get to the bottom of each narrative.
The first episode, titled Debunking Office Market Myths with Jim Paterno, discusses the current pressures and transformations within the office market with Founder of Stockton Real Estate Advisors, James Paterno. In future episodes, Crowell and Ackrivo will discuss industry headlines with guests such as Handler Real Estate COO Darell Handler, FirstService Residential CEO David Diestel, and Sinatra & Company VP of Development Matt Connors, to name a few.
Join us as we navigate the intricacies of the market, backed by the expertise of industry leaders who bring credibility and depth to every episode. Tune into PlotLines for a real take on real estate, where the headlines meet the truth, told by those who know it best.
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