The Next Chapter for Office and Mixed-Use with Rich Gottlieb

PlotLines is back for Season Three, and we’re kicking things off with a deep dive into the future of office, mixed-use, and adaptive reuse with Rich Gottlieb, President and COO of Keystone.

As the commercial real estate market continues to adapt, the conversation around office demand, tenant expectations, and conversion opportunities has never been more critical. Rich shares his insights on where the office sector stands today, why high-quality properties are holding their value, and how developers can successfully convert underutilized office spaces into vibrant, mixed-use destinations.

Rich discusses the challenges and opportunities in adaptive reuse, breaking down what makes an office-to-residential conversion viable and why placemaking is essential for long-term success. He also explores how developers are prioritizing tenant experience, integrating modern amenities, and rethinking office layouts to attract both businesses and residents.

Rich also highlights why he views multifamily as a stable and attractive investment class, particularly as housing demand continues to outpace supply. With shifting work patterns and increased migration to amenity-rich, walkable communities, multifamily developments within mixed-use projects are proving to be a strong long-term play.

Tune in to the first episode of Season Three to hear why Rich would rewrite the headline as “It’s a marathon, not a sprint” for office, and “It’s not right for everybody” for conversions.