While the public relations industry debates whether AI is friend or foe, Gregory FCA has built the most advanced AI-enabled PR firm in the world. The award-winning strategy: Build industry-first tools, amplify the productivity of every employee, achieve more for clients, and transparently share the lessons and results.
“We’re not ones to sit back and watch disruption happen. We do the disrupting, and AI is the most transformative, consequential technology I’ve seen in my four decades in communications,” says Greg Matusky, CEO and Founder of Gregory FCA. “While others are tiptoeing toward the future, we’re sprinting all out, carving a path for the rest of the industry.”
Over the past 18 months, Gregory FCA claimed the public relations industry’s accolade, PRSA Silver Anvil Award for Best AI Integration, earned a coveted spot on the Observer’s Top Tech and AI PR firms list, and launched home-grown AI tools that expand what’s possible in PR.
Gregory FCA introduced CrisisCalm, the first AI-powered crisis communications platform. When a crisis hits, CrisisCalm delivers a strategy and key communications in seconds, tailored to the crisis, your business, and your stakeholders. It handles the heavy lifting so you can focus on strategy and messaging and protect your reputation with clarity, consistency, and speed. Developed by communicators, for communicators, CrisisCalm is a lifeline for communications teams in the middle of their worst days.
Another first-of-its-kind tool from Gregory FCA is Newsprint — the most customizable, intelligent media monitoring system available. It delivers a custom email briefing on any issue, sector, product, or trend. Gregory FCA clients receive daily Newsprints summarizing and categorizing news coverage across competitors, products, new market entries, deals, and industry developments. It allows Gregory FCA to offer smarter counsel, more detailed reporting, and strategies informed by a comprehensive understanding of the market.
Our AI-first approach and expertise have attracted some of the most innovative companies in the AI space. At Ai4, the firm is supporting the launch of Reflekta, a platform that allows users to document and preserve family legacies by creating virtual elders to share the wisdoms and stories from family members to future generations. It taps into a rapidly growing new tech space, known as Soul Tech, a compassionate take on AI that’s meant to improve the world instead of threaten it.
“Gregory FCA has been much more than a public relations firm to Reflekta,” begins Miles Spencer, CEO and co-founder of Reflekta. “Their firsthand understanding of AI has helped us envision the broader meaning of Soul Tech and how Reflekta can be a force for good. Their knowledge of AI, its key influencers, media, events is the very reason we chose Ai4 to launch the company, in front of the most knowledgeable and engaged AI audience in the world.”
Gregory FCA isn’t shy to the numbers when it comes to AI results. Through weekly training sessions and an AI-first culture focused on quality, originality, and responsibility, Gregory FCA’s 140 professionals have enhanced their work and accelerated their careers. The results have been nothing short of transformational:
- 10+% increase in productivity, equivalent to $2 million in additional revenue
- 75X ROI on the company’s investment in AI tools and training
- 31% reduction in client churn
- 54% reduction in employee attrition
In addition to internal training, the firm continues to shape conversations across the industry. Matusky, who led the charge for AI long before ChatGPT debuted, shares his expertise and insights on a weekly podcast, The Disruption Is Now, where he interviews business leaders, academics, and communicators on how AI is changing the way we live and work.
The company’s weekly newsletter — This Week in AI — chronicles how AI is changing the communications industry, with practical guidance for communications, PR, and marketing professionals to advance their AI skills and better serve their companies and clients.
“We’re not waiting for the future of PR. We’re building it,” says Matusky. “And we’re inviting the rest of the industry to catch up. With every tool, training, and client win, we’re pushing the boundaries of what AI can make possible in PR.”