We’re headed to RSA Conference 2019 along with 50,000 other attendees, exhibitors, speakers, and media. If media coverage is one of your big goals at the show, it helps to know what’s top of mind for reporters as they head to San Francisco.
What stories are journalists watching now and what will they be keeping an eye on during the show? We scoured a number of RSA 2019 previews to find common ground about the trends reporters are interested in.
Here are the four topics that will likely get the most coverage at the show:
1) SUPPLY CHAIN AND THIRD-PARTY RISK
- “Third-party risk from supply chains and partners is the bigger everyday problem that organizations need to deal with,” according to Laura Koetzle, vice president and group director at Forrester Research.
- Supply chain and third-party risk is “the gift that keeps on giving. … We’re seeing more and more examination of that, even from enterprise standpoint,” says Britta Glade, content director for RSA.
2) DEVSECOPS MATURING
Bank Info Security
- “There’s willingness of enterprises to share the good, bad, the ugly: What has our experience been, what’s working, why, what lessons have we learned — you see a lot of really good content in that area this year,” says Glade.
- “There are multiple sessions on DevSecOps at RSA Conference 2019, including a full DevSecOps day on Monday, March 4.”
3) CLOUD SECURITY IN ALL ITS PERMUTATIONS
- “The cloud isn’t just a new deployment target for workloads; it also represents a potential set of new approaches for improving security.”
- “How can enterprise organizations sort through massive and growing volumes of cybersecurity data in real time to find needles in the haystacks? By shifting from on-premises security analytics servers to cloud-based storage, processing, and advanced analytics.”
- “We’ve seen [leaky cloud storage with] AWS S3 repositories, and in the last couple weeks we’ve seen a lot of elastic search exploits and data leaks, so that’s going to continue to grab headlines,” says David Strom
4) BETTER INTELLIGENCE AND ANALYTICS TO ADDRESS RISK
- “True intelligence work is predictive. It requires critical thinking, it requires detailed analysis, and it requires us focusing on that threat piece of the risk equation to truly understand not just what they are doing, which is informational, but what they are going to do, which is where you provide value,” said Kim Jones, professor of practice at Arizona State University.
- “CEOs want to know about cyber vulnerabilities, who is attacking their critical business processes, and whether the organization has the right controls in place to fend off these attacks. Oh, and they want this information to be timely, up-to-the-minute, and accurate. Unfortunately, many CISOs don’t have the skills, processes, or data analytics to provide this information.”
We’ll check back in after the show to see what other topics dominated the media coverage and where companies can go from here. If you’re heading to the show, contact us and let’s meet up.