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This Week in AI — 🤖 CES is all about AI this year
AI | Conferences & Events

This Week in AI — 🤖 CES is all about AI this year

January 7, 2025 | By: Dave Isaac

Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know!

What You Should Know

 

CES is All About AI. Here’s What to Know

Welcome back and thanks for reading our first edition of 2025. We’ve surpassed Larry David’s statute of limitations on saying Happy New Year, so … Happy Tuesday. 

Organizers for the Consumer Electronics Show expect more than 150,000 attendees to gather in Las Vegas for the conference, and they’ll be among the first to experience a ton of new AI-powered tech.

Samsung’s theme is “AI for All: Everyday, Everywhere,” which includes an AI refrigerator that will order your groceries, an AI robot ball with a projector, and even an AI mirror that analyzes a user’s skin and recommends beauty products based on the results. LG is incorporating Microsoft Copilot into its new TV models, and Google unveiled a new TV operating system that uses Gemini to summarize the news.

With AI in everything from your appliances to your outdoor plant camera (yes, really), what’s going to have the biggest impact for communicators? As we’ve alluded to in previous editions, AI agents are the future. Nvidia, the leading chipmaker, unveiled a series of models at CES called Nemotron, which will power agentic AI, and “blueprints,” which help developers quickly deploy AI agents. Soon, you’ll be able to hand off more of your daily repetitive tasks to an AI agent that you can manage instead of doing those tasks manually.  

While flashy gadgets will dominate the news cycle this week, communicators should focus on the evolution of AI agents, which will have a lasting and more practical impact. As Nvidia CEO Jensen Huang said in his keynote, “The IT department of every company is going to be the HR department of AI agents in the future.” 

Elsewhere …

Tips and Tricks

🧾 When custom instructions don’t work …

What’s happening: ChatGPT has custom instructions and memory to remember your preferences while you write. Claude has a similar function in its “Projects” feature. Sometimes the AI tools forget to follow all your guidelines. 

By creating your own file, which you can customize to a particular type of content, topic, or client, you can help it remember.

How it works: Start a text file and use it as a template for all the parameters you want the AI tool to adhere to in list form. Maybe it’s instructions on AI words to avoid, preferences of the audience for the piece, or a particular style and tone to use — or all of the above. The template might fit all the content you’re working on, or you could tweak it depending on the project.

Try this: After you’ve primed the AI tool with background information and context about the content you’re looking to produce, upload your text file of guidelines last. We’ve found that adding it last puts it on the front burner and it’s less likely the AI tool will forget those instructions. 

If the AI tool doesn’t totally adhere to your parameters, keep telling it to refer to that file.

Quote of the Week

“There is no way to train people for this except by doing it, and when the technology category is completely new, there is no one at all who can tell you exactly how it should be done.”

— Sam Altman, CEO of OpenAI, in a reflective blog post about AI’s, and his company’s, evolution

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