What You Should Know


AI Takes Center Stage in Streaming the Paris Games

The Olympics will be underway in Paris in just over three weeks, and streamers will get customized daily recaps from Al Michaels through the lens of AI. NBC will make the recaps available in its Peacock app, which allows users to select the sports they want to know about. In a press release, NBC says, “The majority of users can also be welcomed by their first name for an even more personalized experience.”

“When I was approached about this, I was skeptical but obviously curious,” Michaels said in the release. “Then I saw a demonstration detailing what they had in mind. I said, ‘I’m in.’”

AI Al (a serif font may be necessary for this bit) will be one of the most high-profile uses of AI to date, reaching audiences beyond the early adopters who have championed AI tools. It also offers brands a glimpse of how AI can amplify human effort and do what would be impossible for any one broadcaster. Perhaps it will inspire communicators to find new AI solutions to other “impossible” tasks. 

Elsewhere …

Tips and Tricks

💡 When your prompt isn’t working, try this

When you’re stuck: Sometimes, no matter how you phrase a request, you find you’re just not getting the results you want from generative AI. 

It happens. 

One of the best ways to get unstuck is to ask AI how to get what you want. 

Try this: Describe what you’re trying to do and where the output isn’t hitting the mark, then ask the AI how you might phrase the request to get a better result. 

For example: “I’m trying to write some headline options without colons. Here are some examples of what I’m looking for: [Examples]. But when I request them, all the headlines have colons or hyphens in them. What instructions can I give you to avoid getting colons?”

Keep in mind: Most of the time, this will do the trick. But even if the AI-provided instructions don’t work perfectly, you’ll still have some new language to describe what you’re looking for, and that can help you rework your prompt for a better result. 

Quote of the Week

“In the mid-90s, CEOs would say, ‘I don’t know what a website is or what it could do for my business, but I need it.’ This is similar. Companies are saying: ‘Don’t tell me what to build. Tell me what you can build.’”

— Nigel Vaz, CEO of Publicis Sapient on the AI consulting boom