Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know!

What You Should Know

 

Gartner Predicts Where AI Is Headed in 2025 and Beyond

2025 could be the year AI agents — tools that will be able to work independently — have their ChatGPT moment. When Gartner released its forecast of 2025 top tech trends, agentic AI topped the list.

According to the consultancy, agentic AI will make 15% of day-to-day work decisions by 2028. Gartner projects that one-third of enterprise software applications will include agentic AI by then, up from less than 1% today.

This lines up with what we’re hearing from the major AI companies. On Monday, Microsoft announced a series of agents for sales, service, finance, and more, including the ability to create your own. At OpenAI’s DevDay, Sam Altman said “2025 is when agents will work.”

Gartner’s next two trends — a rise in governance platforms and disinformation security — can keep agents on track. Governance platforms will help companies maintain responsible AI use in accordance with company policies, while disinformation security can protect against account takeover, brand impersonation, and other disinformation campaigns. 

As part of your 2025 planning, consider how you can prepare for a breakout year for AI agents. Review your company AI policy and update it as needed to account for the use of agents. Make a list of your day-to-day tasks and think about which ones you might hand off to an AI that can act on your behalf. If an agent could save you eight hours a week, how might you spend that time? What other projects would you pursue? What projects would you spend more time on? We’ll have to wait and see how capable AI agents become in the next year, but those who are prepared will be the first to see their value. 

Elsewhere …

Tips and Tricks

🤔 Choose your model

What’s new: In the last month, OpenAI has introduced three new options to its list of models: o1-mini, o1-preview, and GPT-4o with canvas. Each one has its own strengths (and prompt limits). ChatGPT Plus and Team accounts have access to 50 messages a week with o1-preview and 50 messages a day with o1-mini.  

Be aware: You can actually change your model mid-conversation with ChatGPT. All you have to do is go to the drop-down list in the top-left corner and select a different model based on what your task is at that time. 

Try this: Keeping everything in one string keeps your conversations organized and consolidated by topic so you don’t have to create several strings for what is essentially one project. 

Say you want to start a conversation even before you have an idea fleshed out. You might begin with o1-mini or o1-preview to iron out the logic (since those models are made for reasoning) and solidify your idea before you press on. Then, you might select GPT-4o with canvas and use the information you just built to create a blog post or an article.

One caveat: If it wasn’t confusing enough with all the different model names, there’s one more thing to be aware of when you change models: Once you’ve used canvas, uploaded a document, or created an image, that’s end of the line. You can’t switch to other models at that point because they can’t use those specific capabilities. 

Quote of the Week

“It’s happening really, really fast. Nobody ever goes to bed at night with everything done. Organizations spend a lot of time monitoring things. The ability to create agents to not only do that monitoring but take action will help not just from a productivity perspective but a timing perspective.”

— Gene Alvarez, Distinguished VP Analyst at Gartner, to VentureBeat on the future of agentic AI

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