7 Steps to a
Successful Lead Gen Campaign
STEP No. 1
Create an asset
Develop or use an existing eBook, White Paper, Infographic, or another gated asset that focuses on your offering in your industry.
Use the asset to get prospects into your funnel, which your company can then market to going forward.
EXAMPLE
StEP No. 2
Targeting is key
Create a paid campaign via social media and Google Ads to get the asset in front of your target audiences.
EXAMPLE
STEP No. 3
Expand the reach
Amplify the asset through organic social media efforts.
EXAMPLE
StEP No. 4
Nurture to transform prospects into qualified leads
Prospects are entered into a specific nurture campaign to help move them further down your funnel.
EXAMPLE
StEP No. 5
Stay in front of your leads
Create a remarketing campaign that speaks to your prospect’s individual needs according to how and where they respond to your outreach efforts.
EXAMPLE
StEP No. 6
Get a reaction
Don’t give up on unresponsive leads. Instead, place them into a new nurture campaign designed to trigger them to take action.
EXAMPLE
StEP No. 7
Make it personal
As leads move down the funnel, develop personalized emails (based on actions) for your sales team to stay in front of prospects, helping them convert leads into sales.
EXAMPLE
