Consumer Tech

In 1997, Gregory FCA introduced the world’s first online music store and digital photography business. Since then, we have represented companies as diverse as TV manufacturers and Bluetooth speakers. Cell phone accessories and smart home lighting. Advance hearing aid devices and robotic cat litter boxes. 

The key to our success has been our deep and long-standing relationships with tier-one national, general business, consumer technology, and lifestyle media. We understand how national TV and online media coverage can build demand directly with consumers. 

We understand how tech media such as TechCrunch, Wired, and The Verge can build industry relationships and position companies for equity investment. We understand how affiliate media opportunities can drive brand awareness AND sales.

We offer an array of consumer tech public relations services, including: 

Message development
 

How should you position your technology? How do you adapt your message to reach new audiences? What’s the compelling story behind it? With a staff of former broadcast and print journalists, we quickly capture your story in ways that pique interest and command attention.

Intensive media training
 

How do you tell your story? How can you stay on message? How can you transform short interviews into feature stories? A mere mention into an entire segment? We can train you to educate, enlighten, and entertain to the precise formula the media values.

Media relations
 

We’re experts at managing new product launches and review programs, placing feature stories, and securing affiliate opportunities. We maintain meaningful relationships with every consumer technology reporter in the country. They know us, meet with us during CES, and rely on us to surface novel and interesting new products with a great story.

Influencer relations
 

From celebrities to micro-influencers, our influencer relationships and knack for creative product review and content opportunities has resulted in millions of impressions for our clients.

Event support
 

Trade shows are an opportunity to reach some of the world’s most influential media and social influencers. We can secure you in-booth appointments, one-on-one product demos with reporters, and support you on the ground to maximize your investment.

Content development

Whether it’s blog posts, bylined articles, press releases, graphics, video production, or our proprietary Here + Now videos, we produce the assets that bring your story to life.

Award and speaking engagements

As members of the community, we are always a step ahead in identifying industry awards and panel appearances, drafting nominations and submissions, and publicizing these wins and appearances to build an audience and create content for media outreach and social media.

Social media marketing

We tailor social media strategies to amplify your PR and marketing initiatives. From community management and engagement to paid campaigns, we harness your channels to build brand awareness, strengthen connections with your key audiences, identify influential customers, and drive your narrative.

SAMPLE CASE STUDIES

AUTOPETS

AUTOPETS

Elevating a cat parent cult favorite with high-impact national results

SCUF GAMING

SCUF GAMING

How media relations convinced every gamer they need a Scuf controller

  • I worked with the PR team at Gregory FCA while with Ventev Mobile, and when I took a new position at Grip2ü my first piece of business was to hire them immediately. Gregory FCA knows how to get results in the competitive consumer tech space and provides the partnership guidance to help brands achieve those results. They have the media relationships, the know-how to develop content that resonates with consumers, and how to take a creative approach to working with top-notch influencers. They are rock stars.
    Laura Seifert
    General Manager, Marketing & Business Operations | Grip2ü (formerly of Ventev Mobile)

CLIENTS

Let us help you tell your story

Fill out the form below to learn more about how we can help with all of your Consumer Tech PR needs.