The desire to improve human health is what drives innovation in healthcare IT and technology. It’s also what directs our passion and commitment here at Gregory FCA. We’re passionate about telling stories about breakthroughs, advancements, and technologies that allow patients to live fuller, healthier, and more vibrant lives.
That commitment has allowed us to build deep and valued relationships with the top healthcare and technology reporters, publications, and broadcasters—the very media responsible for informing and shaping opinion as well as driving demand from providers, doctors, and patients.
We understand the healthcare media and know what they look for in great stories. Even a groundbreaking gee-whiz technology needs a human story to propel it forward. A new therapy or device requires credibility and proof cases to break down media skepticism. Evidence, data, and results are often paramount to creating large-scale market awareness for a new healthcare technology or device. And oh yeah, a big idea helps—such as our legendary campaign that transformed the hearing aid industry!
From cutting-edge medical devices, to at-home rehabilitation and health solutions, to the back-end technology and systems that improve delivery of healthcare services, Gregory FCA is getting our clients’ stories in front of the audiences that matter most.
Led by our healthcare IT and technology practice leader Denise DiMeglio, we’re more than just a PR firm. We’re trusted advisors who can help you shape your storytelling for maximum exposure and credibility.
Comprehensive message development.
Healthcare is an emotional, sensitive, and often contentious topic. How do you position your solution within the parameters of the current media discourse? How do you adapt your message to reach patients, caregivers, healthcare providers, or other key stakeholders? How do you tell a complex story in terms that win media coverage? We know the balance that makes the media stand up and take notice and generates media coverage.
Intensive media training
How do you speak to both technical and mainstream, consumer-oriented media audiences? What are the rules of engagement? How do you transform every media opportunity into a vital exposure platform that meets real business objectives? We do it every day for a national portfolio of healthcare IT and technology clients.
Media outreach and placement
Great stories of how technology impacts real people, how healthcare IT improves outcomes, and how providers can reduce costs are the lifeblood of media coverage. We know how to craft and distribute those stories in ways that optimize our clients’ market credibility and presence.
Whether it’s blog posts, bylined articles, press releases, social media, video production, or our proprietary Here + Now videos, we produce the assets that bring to life the stories of major healthcare and technology breakthroughs that are improving patient health and lives.
Media outreach and placement
Great stories of how technology impacts real people, how healthcare IT improves outcomes, how providers can reduce costs: These are the lifeblood of media coverage. We know how to craft and distribute those stories in ways that optimize our clients’ market credibility and presence.
Product reviews and demos
New technologies and devices are empowering patients to live healthier, more fulfilling lives at home. We facilitate the hands-on media opportunities that best showcase the potential impact of our clients’ technologies.
Award and speaking engagements
As industry insiders, we stay a step ahead in identifying industry awards and panel appearances, drafting nominations, and publicizing these wins and appearances to maximize exposure among your audiences and create content for media outreach and social media.
SAMPLE CASE STUDIES
Let us help you tell your story
Fill out the form below to learn more about how we can help with all of your Health Tech PR needs.