The pace of healthcare innovation continues to accelerate, spawning an unprecedented proliferation of new science, discoveries, therapies, and medical devices that are improving lives. With a depth of knowledge that enables us to understand how our clients are enhancing and changing patients’ lives, we create narratives that attract the attention of the most powerful medical journalists and stakeholders.
We are steadfast in our storytelling. From medical beat reporters and broadcast journalists to advocacy groups and key opinion leaders, we ensure our clients’ stories are clearly articulated, driving both interest and empathy.
We understand the formula the media looks for in reporting a compelling piece and consistently put that knowledge to work for you. We’ll walk with you through any number of company announcements and advise you on the components needed to break down potential media roadblocks and successfully get the media to advance your company story.
Spearheaded by our life sciences practice leader Katie Kennedy, we are much more than a media relations firm. We are an advisor and seamless extension of your team, building inroads and visibility with key stakeholders, advocacy groups, clinicians, and the media that will amplify your story and maximize your exposure. We offer:
Comprehensive message development
We understand what today’s media wants in a story. We use this knowledge to develop impactful messaging about your company’s medical innovation and why the media, and their audiences, should care.
Intensive media training
What’s the difference in speaking to the leader of an advocacy group, a trade publication, a local medical reporter, or a journalist with a top-tier national publication? How do you streamline your messaging to hit the points that matter the most to them and their audiences? With 30 years of experience, we know the rules of media engagement and how to get the most out of your exposure. We train our clients on how to most effectively interact with a variety of media points—whether commenting on breaking news or delivering your narrative for a transformational feature story—enabling them to clearly articulate their most important messages.
Our talented team of writers, editors, and publicists will hone your message to trim the periphery and get to the most important points that need to be shared. With bylined articles, LinkedIn publishing, press releases, social media posts, collateral development, sales tools, blog posts, patient lunch and learns, video production, or our proprietary Here + Now videos, we produce the assets that bring life to major healthcare breakthroughs and advancements.
Media outreach and placement
The media is always interested in medical breakthroughs that can change a life. We know how to develop and position those stories in a way that will build our clients’ presence and inherent visibility.
Award nominations & speaking engagements
With deep relationships and constant communication with patient community KOLs, advocacy groups, and associations, we have an ear to the ground that allows us to easily identify advocacy conferences, speaking engagements, and award opportunities. We will draft these nominations on your behalf and handle the entire nomination process, publicizing award wins and speaking engagements through a variety of earned and owned content channels to advance your narrative and visibility.
SAMPLE CASE STUDIES
- The level of enthusiasm, energy and dedication to your clients far exceeded my expectations. I truly felt like you were an extension of me. Your ideas and suggestions were creative, timely and appropriate for our situations. Throughout my career, I have worked with several PR firms, but none that have left such an indelible impression on me like the team at Gregory FCA.Lisa CaperelliMarinus Pharmaceuticals
Let us help you tell your story
Fill out the form below to learn more about how we can help with all of your Healthcare PR needs.