Institutions

Institutions like banks, accounting firms, and independent broker-dealers sit at the epicenter of financial services. Throughout the industry’s evolution over the last two decades, Gregory FCA has artfully elevated their brand stories to enhance the credibility of the industry’s most prominent names.

As a firm with a rich history in financial services marketing, we understand how critical it is for you to continuously maintain a strong presence and differentiate your offerings. After all, change is a constant in the industry. Independent brokerages are consolidating. Advisors are jumping from one firm to the next. Community and regional banks are merging. Amid the chaos, you must stand strong, innovate your offerings, and attract and retain clients.

From the Financial Times to CNBC, Gregory FCA obtains opportunities for consistent brand exposure in industry-specific publications as well as mainstream business media. We implement a thoughtful, multi-prong approach, including tactics such as:

Comprehensive message development

How do you tell a complex story in terms that win media coverage? We know the balance that makes the media stand up and take notice and generates media coverage.

Intensive media training

How do you speak to both institutional and mainstream media audiences? What are the rules of engagement? How do you transform every media opportunity into a vital exposure platform for your financial services firm? We do it every day for a robust portfolio of financial services companies. 

Content development

Whether it’s blog posts, bylined articles, press releases, social media, video production, or our proprietary Here + Now videos, we produce the assets financial services firms need to tell full and compelling stories.

Media outreach and placement

Cutting-edge solutions and unbeatable service is a key differentiator for financial institutions. Our subject matter expert visibility campaigns establish market credibility and build reputation and value for your enterprise.

Social media strategy and execution

We tailor social media strategies to amplify your PR and marketing initiatives. From post creation to deployment, we harness your social presence to build brand awareness through both organic and paid campaigns.

Award and speaking engagements

As members of the community, we are always a step ahead in identifying industry awards and panel appearances, drafting nominations and keynotes, and publicizing these wins and appearances to build an audience and create content for media outreach and social media.

SAMPLE CASE STUDIES

ROBO GLOBAL

ROBO GLOBAL

Using integrated storytelling to differentiate investment strategy

  • Gregory FCA hasn’t just lived up to our high expectations—the team has exceeded them more than we thought possible!
    Amy Gordona
    Kestra Financial

CLIENTS

Let us help you tell your story

Fill out the form below to learn more about how we can help with all of your Institutions PR needs.